One journey, four steps
Four services, one journey: from finding what holds your sales back to closing the deals that matter most. Take it step by step, or jump in where you need it most.
Step 1
Sales Audit
Pinpoint what's holding your sales back.
Step 2
Sales Foundation
Build the structure and process sales is missing.
Step 3
AI in Sales
Streamline the day-to-day with the right AI workflows.
Step 4
Complex Deal Support
Win the deals and tenders that matter most.
Sales Audit
Pipeline fills up, but conversion disappoints. Sales cycles drag on. CRM is used inconsistently. You know something isn't working, but not exactly what.
I systematically review your sales: interviews with sales leaders, salespeople, and optionally customers, pipeline analysis, and CRM review. You get a report scored across five dimensions and a prioritized action plan, so you know exactly what to tackle first.
- Sales process and structure: is there a shared process, and how well is it used?
- Pipeline quality: how well can you trust your forecast?
- CRM usage: does it support or hinder sales?
- Team and competencies: is everyone delivering consistently?
- Strategy and positioning: do you know what differentiates you?
Sales Foundation
You're growing, but sales relies on informal agreements and individual relationships. Pipeline is unpredictable, CRM doesn't reflect reality, and new hires take months to get up to speed.
I build the sales structure you're missing: a shared process from first contact to closed deal, a pipeline you can manage by, and a team that delivers consistently. Think of it as a commercial director's perspective without the full-time hire.
- Shared sales process with clear stages and qualification criteria
- Pipeline structure that makes forecasting reliable
- CRM setup that supports the sales process, not hinders it
- Stakeholder strategy for complex decision structures
- Hands-on training and coaching of the sales team
- Ongoing sparring as your commercial advisor
AI in Sales
Your sales team spends hours on proposals, presentations, meeting prep, and research on customers, markets, and competitors. That time can be noticeably reduced with the right use of AI workflows, without compromising quality.
I identify the tasks where AI delivers the biggest impact in your specific sales process, build a prompt library tailored to your products and customers, and train the team to use it from day one.
- Tenders and proposals: we build proposal templates and respond to bids and pre-qualifications with AI support
- Presentations: create presentations in PowerPoint or HTML in minutes
- Customer, market, and competitor analysis: build a thorough overview that guides your focus, with AI
- Strategic account plans: account plans for your most important key customers ensure a consistent strategy across your organisation
- AI agents: together we build the agents that best support your sales
Complex Deal Support
Long sales cycles, high deal values, and multiple decision-makers require a precise strategy, not improvisation. When a critical tender or negotiation is approaching, you need an experienced sparring partner who's been there before.
I step directly into your active sales opportunities, analyze the situation, map the decision structure, and help you build a win strategy. From SMB deals to private and public tenders worth millions.
- Situation analysis: status, involved parties, and critical risks
- Stakeholder mapping: who decides, and how do you win them?
- Win plan with key messages, differentiation, and competitive responses
- Negotiation preparation: objectives, concession plan, and red lines
- Ongoing sparring through to close